Lagunitas Hop Stoopid Ale

Yep, that's about 100 IBUs. This is a beer that was invented for people who are bored of IPAs, and that worries me, not so much from a there-are-too-many-beers standpoint, but more that it's a cheap promotion for a beer that doesn't seem to be trying very hard. It's good enough, but making a special effort to highlight IBUs on a label is like Jolt Cola putting a big "3x Caffeine!!!" label on their bottles - it's gimmicky, silly, and indicative of a certain acknowledgement that there isn't much going on with a beer. Kinda sad.

In related news, this beer is Billy Zane's "as himself" character in Zoolander. A good-looking, muscle shirt-wearing guy that would get in Zoolander's court, even when Bowie himself is calling the walk-off. You would choose to lose in front of BOWIE?! You're a cheap idiot Billy Zane! Yes, you are a manly man-man, with large, hoppy chesticles, but Derek Zoolander just wedgied his balls and Bowie has disqualified him, how silly do you look now? 100 IBUs? Not impressed.