Tuesday, March 8, 2011

Deschutes Hop Henge IPA is the opposite of Google TV

Deschutes advertises on their Stonehenge'd label that this IPA is an 'Experimental Ale.' They say this about their beer:
"Stonehenge is a mystery
Hop henge is a discovery. Our monument to hops"
What Dorks. I love it though. I don't get the whole experimental thing though. You know what was experimental for David and I recently? The Logitech Google TV - remember this entry - BeerEveryDay-Kevin Bacon.

The commercials had Kevin Bacon it, playing a guy obsessed with Kevin Bacon. Great commercials. We were stoked about the device and thought it'd change our lives, like the DVR, Turduckens or TIME COP...Negative Ghostrider.

This thing has more bugs than a Peruvian Rainforest. It turns the TV screen on and off, the sound hisses and buzzes, and the surround sound worked the first couple weeks but hasn't since. FAIL to the 10th power.


You know what doesn't fail and is unexperimentally delicious? This beer.
When you advertise something as 'experimental,' I'm thinking something wacky and wild. But this isn't the case. It's 9% alcohol and clocks in at 95 IBU's. For an IPA, the caramel malt base is fairly light and it covers the intense citrus and piney hops quite well.

This is a well rounded DIPA. Congratulations on being awesome but I'm confused on the experimental. The Hop Henge is as experimental as buying yellow onions instead of white onions at the grocery, or drinking in the shower opposed to the couch. This is a big bad DIPA and they should make it a 'testament' to hops and leave it at that. This is excellent as an homage to hops, why throw in words? Excitable. 

THE ROCK rating
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2 comments:

  1. Jason RandlesMarch 9, 2011 at 4:11 PM

    Thanks for the refreshing twist on blog post about beer. We realize the word "experimental" is a bit obscure when it comes to a beer moniker but we thought it was more interesting and conversational than "imperial" or "double". We explained the experimental nature of Hop Henge more in our own blog post: http://www.deschutesbrewery.com/blog/2011/02/10/for-the-love-of-the-hop-hop-henge-experimental-imperial-ipa/. Cheers!

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  2. WalkerMarch 9, 2011 at 5:39 PM

    Jason, I really appreciate you taking the time to respond. Not only did your blog post expertly explain why you choose the word experimental, but I'm envious of Erik's writing skills. Thanks to you all thinking outside conventional wisdom, I enjoyed an excellent beverage last night. I'm looking forward to counting a bottle of Red Chair NWPA as one of the beereveryday brews in the near future. I had it over Christmas and really dug it.

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