Tuesday, September 21, 2010

Steel Reserve 211

Over the Summer I developed a healthy obsession with CASTLE and Monday it came back! I'm stoked about this as well as the highly anticipated BOARDWALK EMPIRE, which has begun its short but sweet run. Whilst David was Lederhosing it up in Munich, I bought the 24oz Steel Reserve at the grocery store for $1.79. I'd never heard of it and being cheap, I considered it an apt choice until David's return. Seeing it upon Tuesday night however, David was previously aware of its existence and offered his opinion:
Fall TV is back with a bang
"Isn't this a joke beer?" he inquired. I shrugged and chuckled but secretly I was worried a cobra with steely reserve was going to pop out and bite my eyeball when it was opened. My mind goes to dark places. Why didn't I think the beer would tickle my funny bone with a humorous pun instead? Damn, I should've been on drugs.

So I didn't think it was that bad - for malt liquor. If I was at gun point in an Inglewood convenience store and the robber asked me to pick out some dank malt liquor that was above 8.1% alcohol for his Boo, I'd pass up an Old English or a Mickeys and swipe this one. But in terms of good beer? Not so much.

This my midnight purchase. See, if I was going to a late night BYOB hootenanny or hoedown wearing flannel and ready to party like a hobo with a beer accessorized by a brown sack, I'd pick this fella out of the lineup. It's Natty Light's bigger stronger cousin or as I will henceforth call it, the "I don't care it's late" beer. For it's cheapness and ability to party at a whim's notice, TRANSFORMERS 2. 

P.S.
I always have to point out stuff like the following out because it's offensively obvious. Beer and marketing. It's fascinating and insulting at the same time. You're really writing "extra malted barely a select hops for extra gravity" on the can? You know what gravity refers to? It refers to the specific gravity of the wort or must at various stages in the fermentation - fermenting alcoholic beverages. See unless you're a brewer, gravity is not a familiar term and it's just a buzz word to the common folk. Marketing might as well throw in buzz words from the original Batman played by Adam West, who would say such zingers as "Kapow! Kabluey! Whammo!"

Here's an odd fact for you. The geniuses at Miller Light who made this beer coined the marketing term 'high gravity', but Anheuser-Busch liked the word so much they created the Hurricane High Gravity Lager with a similar price point. Yuck. Thank you Jebus for microbrew beer.

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