Wednesday, February 23, 2011

Highway 78 Scotch Ale collaboration is the Brandon Flowers of side projects

I love me some Modern Family. It's consistently hilarious and one of the smartest comedies on TV. Tonight's episode, as do many others, focus on the parental relationships - specifically, how relationships are a give and take of two people who are totally in love but also have distinctly different personalities. Making it work is a real collaboration. Which is perfect because I bought three different collaboration beers to have while David is off watching space shuttles launch. I only wish all relationships troubles could be as funny as Modern Family and as delicious as this Stone, Green Flash Brewing and Pizza Port collaboration.
Collaborations are all the rage this year and I had two big collaborations over Christmas (Weihenstephan Samuel Adams collaboration & Brookly Schneider collaboration) which were very interesting beers. I love that craft brewers are celebrating their...craft....(cheese) instead of being agro and aggressively competitive. Everyone just wants to make delicious beer! Team America....F-yeah.


It's a dank 8.8% (yepee). It's super malty, with hints of chocolate and dark, rich roasted barley and caramel. This is the beer I want to drink driving night time driving across an empty desert road with the windows down...riding in the passenger seat, duh. Still not legal but who's gonna stop me in the desert? An ACME anvil? Pff, I'm not chasing the Road Runner.


What's interesting about these three breweries gathering to brew - as they note on back of the bottle - is they hail from the San Diego region and are all known for being hop-centric breweries. So what did they decide to brew when they came together?  To create one of least hoppiest beer styles around, a Scotch Ale. 


So I am surprised that hop heads made this. These guys are obviously pros who are passionate for all styles of beer, but after allowing the beer to help marinate the ideas floating in my gray matter, I realized the great opportunity this collaboration afforded the three brewers. 

Like any business, each brewery builds up a brand. Stone for example, once you get to know their beer, has a very unique set of hop expectations. This collaboration provides an opportunity for the brewers to to flex their creative muscles and create a beer outside of their established hop heavy brands. This is their side project! Take The Killers for example; they are a pop driven band channeling heavy weights like Joy Division, Morrissey, Springsteen (etc).  Brandon Flowers wanted to create a particular sound that he was passionate about but that is smaller and more focused than what The Killer stand for, so he created a solo project and produced an album 'Flamingo' that he channeled his Vegas-Country voice. It's completely different from The Killer's catalog but is still fantastic and stands distinctly on its' own. 

The actual State Highway 78 is a highway that runs from Oceanside (near San Diego) to Blythe (Central Cali). The Scotch Ale 78 is their solo project, and it's delicious. I might even pickup another one at Whole Foods, because who knows if they'll make another one like this. THE ROCK rating.

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